Program Purpose: The Ventura College Social Media Marketing Program is designed with the goal of enabling students to develop skills and strategies to integrate social media into the conventional marketing variable mix.
Program Description: The Social Media Marketing Program develops skills and strategies required for integrating social media marketing into the integrated marketing plans of businesses.
PROGRAM LEVEL STUDENT LEARNING OUTCOMES:
- Students will be able to identify opportunities for use of social media in marketing.
- Students will be able to design social media marketing strategies.
- Students will be able to integrate use of social media into a business and marketing plan.